The Legal Entrepreneur [Seminar]

Your business toolkit | Identify ► Position ► Grow ► Evaluate | LEAD

Midrand: 27 - 28 September 2018 | Duration: 09:00 - 16:00

Why attend this seminar?
The seminar will assist start-up attorneys to position their practices as successful businesses, and formulate winning marketing strategies to make their practices competitive and sustainable. The seminar will also highlight the positive impact of actively soliciting feedback internally and externally as part of the practitioner’s continuous improvement process. With- out feedback, practitioners run the risk of not being aware of changes and opportunities which arise in their environment. This will lead to a strategy for sustainable growth.
Identifying possible business opportunities for existing and new law firms, using various tools to scan the external and internal environments will also be a focus point. Once the firm’s internal and external environment has been properly researched and understood, the next steps can be taken on how best to exploit the opportunities. Examples and case studies will be discussed.

This seminar will cover the following:
Identifying a business opportunity for an attorneys’ firm | Positioning yourself strategically towards the opportunity | Growing the business sustainably | Evaluating consistently towards “five-star” service | Becoming a responsible leader in the profession.

Overview of programme

  • Various marketing and strategy models and their relevance to start-up law firms.
  • Creating and managing a winning strategy.
  • Preparing a pitch or proposal to potential clients.
  • Considering the factors used by corporate entities when choosing law firms.
  • What is feedback? Good and bad feedback – why it benefits my practice.
  • Me and my ecosystem – who do I interact with to get feedback?
  • Active listening as a leadership asset
  • External and internal feedback

Moroke Phajane
Cilna Steyn
Ignaz Fuesgen
Ben Groot
Jane Appasamy

Who should attend?
Attorneys who intend to start or who have just started their own practices. The seminar will provide some guidance on how to formulate a strategy that can be used to attract business from corporate entities. Persons who are currently in management positions will also benefit from attending the seminar as the identification of business opportunities is a continuous process, and ought to be undertaken on a regular basis

Registration fees (VAT incl.)
Practising attorneys: R3 100.00 per person
Practising attorneys from firms further than 150km from closest venue: R2 560.00 per person
Candidate attorneys and support staff: R3 040.00 per person
Non-practising attorneys/others: R6 600.00 per person

For more information on this seminar contact the Seminars Department at e-mail:  or tel: +27 (0)12 441 4644 / 4690 / 4613